reservation 'rewards'

i'm fairly computer and net savvy. hell, it's my JOB. yet i still managed to get suckered into a web scam with 'reservation rewards' through fandango.com. i bought movie tickets through fandango several months ago and then these 'reservationr' charges started appearing on my checking statements for $10. somehow i opted in for this 'benefit'. i have a similar benefit through work. for free. why would i opt to pay $10/mo for this? especially when i had to spend 30 minutes searching the 'net to figure out what the hell the charge was and what the 'benefit' is. people suck.

-s